The seeds of business and brand
So lets play around with the metaphor that business is a plant. Fed with water, nutrients and sunlight, it grows. The bigger it grows, the more exposed to the elements it becomes. A plant can quickly become untidy, unfocused and grow in the wrong direction.
But we prune it and splint it to help it grow in the right direction. We give it enough room to expand and feed it specific nutrients making sure that the soil is right. It grows and evolves and then finally it starts to happen. Blossoming flowers. Ripened fruit.
But like a plant, it all starts with the seed. Be happy with your seed from the beginning.
Working in branding and marketing, we are big fans of the seed stage. Take your time at the beginning to get it right. Then the plant will thrive.