Race to the bottom
So let’s say your selling widgets. Your widget is the same as everyone else’s widget. Why then do people then choose to buy your widget? Maybe like in the old school advertising model, you are smothering the world with your widget and aim to get market share through mass exposure. Otherwise you are competing on price? How will that work for you? What are your competitors going to do when you drop your price? Drop their price? Then what do you do next?
This is called a race to the bottom.
You need a competitive advantage that doesn’t just compete on price. At The Jam Jar advertising agency we move you from a what based brand to a why based brand so your business doesn't become a commodity.