Seth Godin has used the term ‘tribes’ to describe a community of like-minded people who share similar values and passions.  He believes that more than ever, now is the time to start a movement.

With the rise of social media, we get the opportunity to engage with those brands, both personal and company, who we share similar values and perspectives.

So given now is the best opportunity to lead, how you go about starting a tribe?

People will rally around ideas, causes and missions that they feel passionate about and this all rests with the vision of your as the tribe leader.

As the tribe leader you need to dig deeper on your why? Why are you doing what you do and what do you stand for?

Only when you are very clear on the deeper reasons for your purpose and existence will you attract others along for the ride.