You can easily get your business name from a well intentioned colleague and a logo from an outsourced $99 online budget banger. You can then even get some type of strategy, brand story and media strategy done off your own back AND We all know how cheap a website can be done.
But your name, brand identity, brand values, story, website and method of communication and presentations are all direct reflections of who you are and what you stand for. Everyone notices quality, if not consciously, subconsciously. Is your public perception and long term branding strategy worth the risk of low quality?
How do you want to be perceived?